About buyWords
Built by the people who run this for a living.
buyWords did not start as a product. It started as the thing we kept wishing existed while we ran our own LinkedIn content program. We built it for ourselves first. Then we shipped it, and we still run on it every day.
- Built byThe team at Belkins
- Belkins doesB2B marketing
- Why it existsWe needed it ourselves
- Who it is forTeams running many voices
The story
We ran the playbook first. Then we built the tool.
Belkins is a B2B marketing agency. Publishing on LinkedIn was never a side project for us. It was how a name became a category. Along the way we were writing for a roster of executives and employees at once, each with a different voice, a different readership, and a different set of numbers to watch.
The tools did not fit. Every scheduler assumed one person, one account. The AI writers all wrote in the same flat house style, no matter whose name was on the post. Ideas lived in one tab, drafts in another, the calendar in a third, and the team rallied around new posts in a group chat nobody could measure. The work happened in spite of the tools, not because of them.
So we built the content operations hub we wanted. One roof for every voice. A writer that learns how each person actually sounds. Ideas ranked from the feeds that matter. A week planned in a click. A pipeline that moves a post from idea to live. Numbers that tell you what worked while you can still act on it. And a way to put the whole team behind a post in the first hour, where distribution is decided.
We run it on ourselves
The voices across this site are our own.
buyWords is not demonstrated on a stock persona. Every post, headshot, and view count you see across the product is a real account on our own roster. This is the bench we run.
The voice you will see most is Michael Maximoff, Chief Growth Officer, Co-Founder at Belkins. He is not a persona we invented to fill a screenshot. He is one of the voices this system was built to run, which is why none of it feels theoretical. We use it on the work that pays our bills.
How we think about it
Four convictions. Every screen earns them.
These are not features. They are the positions the product takes, and the reasons the room is built the way it is. The market does the opposite of each, and we think the market is wrong.
One roof, not one seat
The market sells one login per person.
5 voices, one accountA voice is not an account you log into. It is a person you write for. Every voice you run lives in the same workspace, a click apart, never a second login and never a second tab.
See it in ProfilesA voice per person
The market bolts one generic AI onto everyone.
0 em dashes across 9 real postsGeneric AI writes like generic AI. We model how each person actually sounds on LinkedIn, so a post reads like them, not like a tool that filled in a template with their name on it.
See it in Writing AssistantThe whole loop, not a slice
The market sells you a scheduler and stops there.
Five stages, one placeScout the idea, write it, plan the week, ship it through a pipeline, read what worked. One path, one place. The work should not span four tabs and a group chat nobody can measure.
See it in the whole loopThe team is the distribution
The market treats publishing as a solo act.
76,505 impressions, 1,206 engagementsDistribution is decided in the first hour. Publishing alone leaves it on the table. buyWords puts the whole team behind a post, on purpose and measured, not as a favor begged for in a chat nobody can track.
See it in Team Advocacy
If it works for our roster, it will work for yours.
Run a 7-day full-access trial and see the loop on your own profiles. The same product we ship on, with no demo and no sales call.
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